It's a competition... which means you have no control over the outcome. So while winning is AMAZING, it is only the soft goal. The main goal is CUSTOMER ENGAGEMENT! In the short run, the win feels great! But in the long run, the increase in your revenue is a more satisfying achievement. I'm sure you would agree.
BEST OF Voting System laser focuses your attention on the VOTER and keeps you informed of their voting behavior. The more engaged they are, the more they like and trust you!
With the insights and data you receive, you gain MORE CONTROL over your marketing campaigns, increase engagement and solidify trust long after the competition is over.